Software should be tools, not subscriptions.
A subscription is a lease. You stop paying, the tool stops, and your work is hostage to a billing relationship that lasts only as long as the company chooses to exist.
Utilities shouldn't work that way. Apps in the catalog are bought once. The price you pay today is the price you'll have paid in 2031.
Mac software should feel like Mac software.
Native engines. Native shortcuts. Native menu bars. Apps in the catalog are built for the way macOS works — not web pages in a frame.
If an app can be done well on three platforms, it's not in the catalog. We build for one.
Indie developers should get paid like the work matters.
Indie makers ship better tools than platforms do. They deserve a place where their work is priced as software, not as a freemium funnel.
A fair one-time price isn't a discount off some fictional subscription. It's what good Mac software costs when it's sold honestly.
The price you pay is the price forever.
No "we're adding a Pro tier" later. No free trial that converts. No "your plan is changing" email in 2030.
Every product in the catalog comes with one promise on price. What you paid is what you paid. If we ever break that, tell everyone.
Privacy is a default, not a feature.
Every app in the catalog is local-first. No telemetry SDK. No analytics phoning home. No "anonymous usage data" we'd rather not explain.
If an app sends data anywhere, that's because you asked it to.
This is the bar every app has to clear. If it doesn't, it's not in the catalog.